Networking is the exchange of information and ideas among people with a common profession or special interest, usually in an informal social setting. Networking is used by professionals to expand their circles of acquaintances, to find out about job opportunities in their fields, and to increase their awareness of news and trends in their fields or in the greater world.
Small business owners network to develop relationships with people and companies they may do business with in the future. These connections help them establish rapport and trust among people in their own communities.
Successful business networking involves regularly following up with contacts to exchange valuable information that may not be readily available outside the network.
Professional networking platforms such as LinkedIn provide an online location for people to engage with other professionals, join groups, post blogs, and share information. And, of course, they provide a place to post a resume that can be seen by prospective employers, to search for jobs, or to identify job candidates.These days, a business-to-business customer pipeline can be developed almost entirely through the use of a social networking site.
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